Online consumers are watching more web videos than ever before, and if Fairmont, WV businesses want to compete in today’s digital marketplace, video production is a must. But a poorly produced video can reflect badly on the company image and brand. You need video content that effectively communicates your message in a professional manner that will elicit a strong positive response from your target market. To accomplish this, you need a video production company that understands your unique selling proposition and how to turn that into a winning video message. This is where Avanti Vision can help.
Corporate Video Production: Fairmont Businesses Shown in the Best Possible Light
Before we begin shooting the video, we will need to schedule a consultation to learn more about your business and your end goal for the corporate video production. Fairmont clients will be asked a couple important questions during this consultation:
1. Can you please identify the people within your target market? E.g. what is their typical age, interests, likes, dislikes, fears, frustrations, etc.
2. What type of response do you hope to elicit from their video? E.g. fill out an information request, subscribe to a newsletter, call for more information, etc.
Once we have identified your market and your objectives, we will help you settle on a style/type of video. Some of your options will include testimonial, promotional/sales, training/instruction, among others. We will also help you with all necessary add-on services such as advanced motion graphics (3D and 2D animations), professional video script writing and editing.
The Video SEO Specialists in Fairmont, WV 26554
Fairmont video marketing is more than just giving you premium video content, it is also making sure that your videos are seen by as many of your targeted prospects as possible. The process by which we rank your videos higher in the local search results is known as video SEO (search engine optimization). The Internet is continually evolving, and it is difficult to keep up with all the changes and maintain a successful SEO strategy. At Avanti, we monitor the constant changes to Google’s requirements and adapt our methods to keep your videos ranking and drawing in targeted traffic.
Your Fairmont Web Video Seen by More Customers
Distribution and hosting are two other components of your Web video marketing strategy. FairmontWV businesses must try to reach the largest number of potential customers. To accomplish this, Avanti sends out your video content to highly searched online media channels such as YouTube. Being the world’s second largest search engine and a Google property makes YouTube a great platform to attract more targeted leads that can be converted into clients/customers. When it comes to Web video hosting, there are a number of options that may be suitable, but there is no perfect choice for every company. Our experts will help you determine which hosting plan will be best for your business.