North Bennington businesses understand that to survive in the 21st Century, they must have an effective Internet marketing strategy. But with a growing number of consumers watching videos online, video production must be part of the plan. The question is; what kinds of videos do you need to reach your prospective customers? That depends on the industry and individual company. At Avanti Vision, we are a full service video production company offering a start to finish solution that helps you produce the right videos and ensure that they end up in places where your target audience is likely to watch.
Corporate Video Production: North Bennington Businesses Shown in the Best Possible Light
Before we begin shooting the video, we will need to schedule a consultation to learn more about your business and your end goal for the corporate video production. North Bennington clients will be asked a couple important questions during this consultation:
1. Can you please identify the people within your target market? E.g. what is their typical age, interests, likes, dislikes, fears, frustrations, etc.
2. What type of response do you hope to elicit from their video? E.g. fill out an information request, subscribe to a newsletter, call for more information, etc.
Once we have identified your market and your objectives, we will help you settle on a style/type of video. Some of your options will include testimonial, promotional/sales, training/instruction, among others. We will also help you with all necessary add-on services such as advanced motion graphics (3D and 2D animations), professional video script writing and editing.
North Bennington Video Marketing Experts Creating Optimal Web Exposure
North Bennington businesses need more than just a professionally produced video, marketing is another critical component of the equation. Video SEO (search engine optimization) is the process by which we position your videos for optimal online exposure. There are numerous components to a successful video marketing strategy, and search engines such as Google are constantly updating their algorithms, making SEO all the more challenging. At Avanti Vision, we stay on top of Internet marketing best practices and we are continually adapting to the changes happening online. We update our video SEO strategies as needed to ensure that your video content is being seen by a growing number of your prospective clients/customers.
Your North Bennington Web Video Seen by More Customers
To achieve maximum online exposure, your North Bennington VT business will need to have a successful Web video distribution and hosting plan in place. When it comes to distribution, we believe in sending your video content to a wide network of high-traffic online channels. Among these of course is YouTube. Because Google owns YouTube, it has shown to favor its videos in its search results. But even aside from Google, YouTube itself is the world’s second largest search engine, and many of your customers are likely searching for a video about your product or service. Hosting your Web video will take a little more thought as there is no ideal hosting plan that suits every business. We will work with you to find the right video hosting plan for your company.