Lester businesses understand that to survive in the 21st Century, they must have an effective Internet marketing strategy. But with a growing number of consumers watching videos online, video production must be part of the plan. The question is; what kinds of videos do you need to reach your prospective customers? That depends on the industry and individual company. At Avanti Vision, we are a full service video production company offering a start to finish solution that helps you produce the right videos and ensure that they end up in places where your target audience is likely to watch.
Corporate Video Production: Lester Businesses Shown in the Best Possible Light
Before we begin shooting the video, we will need to schedule a consultation to learn more about your business and your end goal for the corporate video production. Lester clients will be asked a couple important questions during this consultation:
1. Can you please identify the people within your target market? E.g. what is their typical age, interests, likes, dislikes, fears, frustrations, etc.
2. What type of response do you hope to elicit from their video? E.g. fill out an information request, subscribe to a newsletter, call for more information, etc.
Once we have identified your market and your objectives, we will help you settle on a style/type of video. Some of your options will include testimonial, promotional/sales, training/instruction, among others. We will also help you with all necessary add-on services such as advanced motion graphics (3D and 2D animations), professional video script writing and editing.
Expert Lester Video Marketing: Speak Directly to your Target Audience
We understand that for a Lester video marketing strategy to be successful, it must bring in more targeted leads to your online properties. Toward this end, we utilize the most advanced video SEO (search engine optimization) methods to give your video content a better position within the major search results. Leading search engines like Google are continually changing their algorithms, making the SEO process more difficult. Avanti keeps abreast of all these changes so we can adapt our strategies and ensure that your videos will continue outranking your competition for the foreseeable future.
Your Lester Web Video Seen by More Customers
Distribution and hosting are two other components of your Web video marketing strategy. LesterAL businesses must try to reach the largest number of potential customers. To accomplish this, Avanti sends out your video content to highly searched online media channels such as YouTube. Being the world’s second largest search engine and a Google property makes YouTube a great platform to attract more targeted leads that can be converted into clients/customers. When it comes to Web video hosting, there are a number of options that may be suitable, but there is no perfect choice for every company. Our experts will help you determine which hosting plan will be best for your business.